Collection: MOIR

We Dream and We Achieve Our ability for transforming bold concepts into impressive reality is as boundless as our goals and ambitions. We are always going to succeed because our goals exceed Mount Tuwaiq's height, and as a result, the brown color in our AW23 (MOIR) collection . The future that NEOM expects will also become a reality as an effect of that, we use in our designs the blue from the sea and circles that stand for sustainability, which reflect the beauty of NEOM. And if we accomplish our objectives, that will serve as our starting point for a new future, the direction is straight, just as the straight cuts in our collection. Red is a hue that exudes power and energy. shows the ability we have to achieve our objectives.