Collection: CLEF

AW22 collection inspired by clef well known as the key That opens our heritage door to the entire world 

CLEF VISION

The door, consisting of a few centimeters, separates two worlds: the inside and the outside; the hidden and the apparent, secret and ignorance. And that is the main concept of our new collection we chose doors as an inspiration we focused on Najd doors, It is a masterpiece from “Najd-arts” that find contemporary creative frames to achieve the Arabic identity from one side and to open new creative fields by using keys to the source of Arabic legacy from another side, Najd doors draw attention because it assembles engravings, coloring, the intersection of lines, and inner rings. The most famous decorations are the intersection of the circle in the form of a flower. and that gives the impression of how interested the owner of the house is in Between the Rooting of Arab Identity and Creative Thinking, We inspire from those elements and decorations aesthetic values from which we frame contemporary inventions.